Web Marketing

Starting: Twice yearly | Duration PT 3 months

Does the world of social media baffle you? Should you market your products through facebook or twitter, or both!? Would you like to learn the best web marketing strategy for your organisation?

Whether you are looking to fill a gap in your digital marketing knowledge, or to transfer your marketing experience to the web, this course is right for you.

Project Manage your business's web touch-points including online shopping development and promotion. Identify your needs and find the right hosting and web technology to fulfill them. Promote your website and create intelligent focused web marketing campaigns. This course also offers insight into the evaluation processes and long-term planning of online and integrated campaigns.

Areas covered in the course include SEO and usability, social media marketing, affiliate marketing and pay per click campaigns

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