Mon, 03rd December 2018
Principles of Marketing
This Module examines the role and value of marketing in today's increasingly competitive and dynamic environment . You will practice marketing principles in order to analyse, plan and implement policies to achieve marketing and corporate objectives.
This Particular unit will prepare one for an assignment throughout the duration of the module.
The Qualification is taught face-to-face, through lectures, tutorials, seminars and laboratory session, by NCC qualified tutors.
Upon completion of this module equivalent to 7.5 ECTS credits you are also able to complete your diploma in business MQF Level 5. The whole diploma consists of 8 modules these are:
Essentials of Management, Fundamentals of Economics, Communication for Business, Understanding Business Organisations, Business Mathematics, Accounts for non- accountants, eBusiness, Principles of Marketing.
NCC Education is regulated by Ofqual (Office of the qualifications and examination regulator) to award the QCF Level 4 Diploma in Business in England. The official name on the certificate will be MQF level 5 Diploma in Business.
- What is Marketing?
- Business and Marketing Operations
- The Marketing Enviroment
- The Marketing Mixes
- The Product
- The Service
- Promotion and Marketing Communication
- Marketing Communications theories and Models
- Consumer and Business Buyer behavior
- The Sales Process
- Personal Selling Techniques
- Self- Marketing
- Understand key terms and concepts in marketing
- Understand and apply the concepts associated with marketing mix
- Understand the marketing products and services
- Understand and apply marketing communication
- Understand the relationship between sales and marketing
Lectures, hands on practice & workshops
NCC Education 'Principles of Marketing' module | Diploma in Business
Monday 03rd December 2018
Monday 28th January 2019
Monday and Wednesday
6.00pm to 9.00pm
The ICCS qualification or a minimum of 6 O’levels to enroll on the IDCS. To start the BSc 2nd year students must have successfully completed the IDCS or an equivalent qualification. Only students who complete all BSc 2nd year modules can move on to the final year of the Middlesex University BSc.
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Entry requirements for these courses depend on the course in question. Normally those who apply for such courses have a number of years of work experience within management or IT.
If you do not have the necessary requirement we also provide you with foundation courses that will provide you with the entry requirement for your diplomas.
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