Principles of Marketing

About

This Module examines the role and value of marketing in today's increasingly competitive and dynamic environment . You will practice marketing principles in order to analyse, plan and implement policies to achieve marketing and corporate objectives.

Assessments

This Particular unit will prepare one for an assignment throughout the duration of the module. 

Delivery Method

The Qualification is taught face-to-face, through lectures, tutorials, seminars and laboratory session, by NCC qualified tutors.

Progression

Upon completion of this module equivalent to 7.5 ECTS credits you are also able to complete your diploma in business MQF Level 5. The whole diploma consists of 8 modules these are:

 Essentials of Management, Fundamentals of Economics, Communication for Business, Understanding Business Organisations, Business Mathematics, Accounts for non- accountants, eBusiness, Principles of Marketing.

Regulated

NCC Education is regulated by Ofqual (Office of the qualifications and examination regulator) to award the QCF Level 4 Diploma in Business in England. The official name on the certificate will be MQF level 5 Diploma in Business.

Syllabus Content 

• What is Marketing?
• Business and Marketing Operations
• The Marketing Enviroment
• The Marketing Mixes 
• The Product 
• The Service
• Promotion and Marketing Communication
• Marketing Communications theories and Models
• Consumer and Business Buyer behavior 
• The Sales Process
• Personal Selling Techniques
• Self- Marketing 

Learning Outcomes

• Understand key terms and concepts in marketing
• Understand and apply the concepts associated with marketing mix
• Understand the marketing products and services
• Understand and apply marketing communication 
• Understand the relationship between sales and marketing