Tue, 17th January 2017
Does the world of social media baffle you? Should you market your products through Facebook or Twitter, or both!? Would you like to learn the best web marketing strategy for your organisation?
Whether you are looking to fill a gap in your digital marketing knowledge, or to transfer your marketing experience to the web, this course is right for you.
Project Manage your business's web touch-points including online shopping development and promotion. Identify your needs and find the right hosting and web technology to fulfill them. Promote your website and create intelligent focused web marketing campaigns. This course also offers insight into the evaluation processes and long-term planning of online and integrated campaigns.
Areas covered in the course include SEO and usability, social media marketing, affiliate marketing and pay per click campaigns.
Age Group: 16+
• Google PPC
• Facebook PPC
• LinkedIn PPC
• Email Marketing & Data Protection
• Online Banners
• Surveys for Marketing
• Getting other people to sell your products
• Your Database / Feeds
• Direct and Digital Marketing
• Blogging vs. Online Support
• Blogging Principles and Workshop
• Youtube Channel
• Non Technical Search Engine Optimisation
• How to write for Search Engines
• SEO for eCommerce
• Usability and Marketing your website
• Reverse engineering your website
• Increasing and analysing your websites
• Page Rank and BackLinks
• Finding the right keywords and analysing the competition
Lectures & hands on practice.
Knowledge of marketing principles and web basics would be an asset.
STC Certification Awarded
Tuesday 17th January 2017
Wednesday 07th June 2017
6:00pm to 8:00pm
Mr. Steven Camilleri
Mr. Steven Camilleri received his Master’s in Information Technology from the University of Malta in 2006.
The ICCS qualification or a minimum of 6 O’levels to enroll on the IDCS. To start the BSc 2nd year students must have successfully completed the IDCS or an equivalent qualification. Only students who complete all BSc 2nd year modules can move on to the final year of the Middlesex University BSc.
Since short courses are normally beginners courses most do not have specific entry requirements. With regards to the programming short courses a basic understanding of this field is recommended. A good level of English is essential.
IT Professional Courses
Entry requirements for these courses depend on the course in question. Normally those who apply for such courses have a number of years of work experience within management or IT.
If you do not have the necessary requirement we also provide you with foundation courses that will provide you with the entry requirement for your diplomas.
You can tell from the campus facilities that STC invests money to give students a great educational experience, which I do not believe other institutions do as much.Vanessa Mercieca
The lecturers are highly knowledgeable and always willing to help their students. Once I obtain my degree I would like to eventually move on to a Masters programme.Matthew Borg Carr
STC offers courses which certificates are recognised both locally and abroad. Another thing that STC is good at is that they give importance to the student by offering him/her all the support/guidance s/he needs throughout the course.Mohamed Dekna
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